I started my journey in advertising with agencies like Saatchi & Saatchi and TBWA before getting the opportunity to work on a global stage. One of my most memorable projects was the adidas Originals “Original is Never Finished” campaign at Johannes Leonardo in NYC. Our work was awarded a Cannes Lions Grand Prix in Music Entertainment and the Clio Sports Grand Prix for Film, ultimately becoming one of the most awarded campaigns of that year.

Beyond advertising, I graduated from New York Film Academy and moved on to direct music videos for Billboard-recognised artist, IYVES, and make short films that explore themes of identity and personal growth. I'm passionate about creating spaces for underrepresented voices, which lead me to co-found Art Flk and The Goddess Complex — multimedia collectives that empower women, people of colour, and the LGBTQ+ community.

I’m always looking to push boundaries and tell stories that resonate. Whether it’s for brands like PepsiCo and Netflix or for personal creative projects, I approach everything with the goal of crafting something meaningful.

I’ve lived in New York City, San Francisco, Amsterdam, and recently circled my way back to Joburg.

This is Yoshi, and here is my CV.