In the final year of the three year strikethrough campaign, we looked directly to the brand and put into question its own philosophy of originality.
The launch film furthers this idea by using the much redone Frank Sinatra song, My Way, and reimagines it in a way that only Adidas could. It proves if you push something far enough it becomes ORIGINAL again.
One of 2017’s most awarded campaigns
2018 Effie - Global Gold
2018 Clio Sport - Grand Prix in Film
2018 Clio Sport - Gold in Audio
2018 Clio Sport - Silver in Branded Content
2018 One Show - Gold for use of Music
2018 One Show - Gold for Editing
2018 One Show - Merit for Film
2018 D&AD - Art Direction - Bronze
2018 D&AD - Branded Content - Silver
2018 D&AD - Production Design - Bronze
2018 D&AD - Film - Bronze
2017 Cannes Lions - Grand Prix - Music Entertainment
2017 Cannes Lions - Entertainment Bronze - Talent Integration
2017 Cannes Lions - Film Craft Bronze - Art Direction / Production Design
2017 Cannes Lions - Film Craft Bronze - Adapted Music
2017 Cannes Lions - Film Shortlist
2017 Cannes Lions - Film Craft Shortlist - Editing
2017 Cannes Lions - Film Craft Shortlist - Cinematography
2017 Cannes Lions - Film Craft Shortlist - Direction
2017 Cannes Lions - Cyber Shortlist
2017 Clios - Gold in Use of Music
2017 Clios - Gold in Branded Entertainment
2017 Clios - Silver in Audio Technique
2017 Clios - Silver in Adapted Music
2017 Clios - Bronze in Audio
2017 Clios - Bronze in Social Media
2017 Clios - Bronze in Direction
2017 Clios - Shortlist in Film
2017 AMP - Best in Show
2017 AICE - Best Digital Content
2017 AICP - Shotlist in Visual Style
2017 AICP - Shotlist in Editorial
2017 AICP - Shortlist in Sound Design
2017 AICP - Shortlist in Licensed Soundtrack
2017 AICP - Shortlist in Advertising Excellence
2017 Ciclope Festival Berlin - Silver in Direction
2017 Ciclope Festival Berlin - Gold in Production Design
2017 Ciclope Festival Berlin - Silver in Editing
Copywriters: Nwabisa Tolom, Jeph Burton
Art Directors: Hunter Hampton
ACDs: Kika Douglas Castroviejo & Samyr Souen
CDs: Wes Phelan & Matt Edwards